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7 July 2017

Firestar Toys Live Chat is here!

We are very happy to announce that our new live chat feature is up and running! You can now send a message directly to the team here at Firestar, and one of our knowlegable Bricks will be there to help. And fear not if its out of hours, you can leave us a message through the live chat, and we will get back to you as soon as we can. Simply click the icon pictured below to start messaging. We look forward to chatting with you awesome people!

 

Live chat

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posted by FireStar Toys
4 April 2014

Online Business of the year

We're very proud to announce that we have been selected as regional finalists for 2014's FSB WorldPay's Online Business of the year award.

 

FSB award

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posted by FireStar Toys
2 December 2013

Small Business Saturday

Small Business Saturday UK Discount code

"Small Business Saturday is all about encouraging everyone in the UK to support small businesses, both on the day and beyond."

LEGO minifigures are building up to the Small Business Saturday sign

Save money and help Raise it for Charity, all in one

To help make Small Business Saturday something to shout about, we'll be offering a 24 hour discount code, which when used on Saturday 7th of December will give you 10% off you're entire order, no limits or requirements just a huge saving!

Discount code

The discount code is "ShopSmall" and will only work on Small Business Saturday (7th December).

Everytime the code is used we'll donate £1 to our local Childrens Hospice; Noahs Ark Childrens Hospice. If you'd like to find out more about the amazing work they do, visit their website: //noahsarkhospice.org.uk/

 

* Discount of 10% applies only to orders placed through firestartoys.com, when the code "ShopSmall" is applied at checkout, The 10% discount will be taken off from the total of your basket. The code is valid on 7th December 2013, only.

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posted by FireStar Toys
12 November 2013

Say NO to Socks!

Say No to Socks this Christmas!

Put an end to festive suffering!

Every year millions of Children from around the world face disappointment upon unwrapping their present from Grandma! You've guessed it, those poor children will be receiving socks, for Christmas. Help stop this suffering, give them an awesome gift for Christmas, LEGO!

We're here to help you on this battle against our wooly toe warming, foes! We've created a LEGO Christmas gift ideas area to help inspire you this season.

Its like a Christmas Grotto of LEGO Awesomeness, check it out here:

//www.firestartoys.com/Shop/LEGO-Christmas-Gifts.html

 

Join us in our battle against Socks at Christmas, use the hashtag #SayNoToSocks and help spread the word.

#SayNoToSocks

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posted by FireStar Toys
9 October 2013

We need your vote!

//www.smarta.com/smarta100/2013/firestar-toys/

 

We've been nominated as one the Smarta100 Micro Businesses of the year. However, its open to voting and we need your vote to help us win. So please vote for us by clicking on the link below, it takes seconds:

 

//www.smarta.com/smarta100/2013/firestar-toys/

 

About the Smarta100 awards:

Smarta and O2 proudly announce that FireStarToys.com is a winner of the 2013 Smarta 100, together with O2, and named among the 100 most innovative, disruptive and resourceful small businesses in the UK right now.

FireStar Toys was chosen in the top 10 business in Micro Business Category. This list captures the cream of UK small business, this year’s Smarta 100 are a credit to entrepreneurial Britain. While two thirds are self-funded, the list are turning over £67m, generating profits of £12m and have created more than 900 jobs

Other businesses joining FireStar Toys in the list of 100 winners include Blaze, whose innovative laser light projects the symbol of a bike onto the road ahead of a cyclist and into a motorist’s ‘blindspot’; London Nail bar Ciate London, run by 23 year-old Charlotte Knight who has overseen growth of 500% in the past two years and expanded into 21 countries; tech trailblazers Thread are bringing top fashion stylists to the masses; and Spreddit, is turning the credit industry on its head by enabling people to pay for luxury products in installments for free.

There are also some more unusual entries in this year’s 100. Eat Ento believes its edible insects is the next food craze; My Sex Doctor is a sex education app for teenagers; Plan Bread, makes low carb Broccoli bread; while Gary Downie’s social enterprise Streetkleen Bio Ltd has been adapted by local councils to convert dog waste into renewable energy.

The 2013 Smarta 100 join previous winners Naked Wines, Huddle, Funding Circle, Graze, Zoopla, Crowdcube and SuperJam as companies identified by Smarta at early stage.

The businesses have been split into ten categories of ten, including Innovative Business of the Year; Biggest Social Impact; Best Use of Technology (full list below in notes).

Voting is now open to decide the winners of each category. The 10 winners will receive £1,000 and make the final shortlist for the grand prize £10,000 ‘Smarta 100, together with O2, business of the Year’ award.

The overall winner will be decided by the Smarta 100 judging panel, led by Dragons’ Den star Piers Linney, founder of Outsourcery and including Holly Tucker MBE, co-founder of notonthehighstreet.com, King of Shaves founder Will King and enterprise editor of the Mail on Sunday, Helen Loveless.

The chosen business will be announced at the Smarta 100 awards ceremony on the 12 November at London’s Café de Paris.

Commenting on their inclusion in the Smarta 100, FireStar Toys Business Development Manager, Danny Lezer said: This is a fantastic achievement for the team, we’ve worked really hard to ensure FireStar Toys is an awesome company to buy from. We’ve invested a lot of time, effort and money into creating a customer experience that we can be proud of and one that excites our customers. The Smarta100 award is simply the icing on what’s proving to be an amazing 2013.

PIERS LINNEY, Dragons’ Den investor and founder of Outsourcery, said: It's fantastic to see such range and depth of innovative business ideas spread throughout the Smarta 100 together with O2. It's inspiring to know Britain is producing so many disruptive and forward thinking enterprises that are making a positive impact on the UK economy and helping to reduce unemployment.  I'm looking forward to crowning the overall business of the year and meeting the winners at the awards ceremony."

SHAA WASMUND, Smarta founder, said: “Once again I’ve been left open mouthed at the number of high quality small businesses operating in Britain.  Now it’s time for us to give them the exposure they deserve. Head to www.smarta.com/smarta100 now to vote for your favourite and put them in contention to win our £10,000 grand prize.

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posted by FireStar Toys
7 August 2013

The emotional phases of being Shortlisted as a Top small business

You may have already read some of our previous Tweets/ blog posts about being shortlisted as one of the top small UK businesses for the Nectar Business Small Business Award. We’re being pitted against five other great companies from around the UK. Unfortunately, this means we’ve got some tough competition to beat in order for us to win.

The waiting will be over shortly, within a few weeks we will know whether we’ve won or not. Right now however, we’re a mess of emotion (good and bad)! As a sort of window into our minds during this time of excitement, we thought we’d try to illustrate what we’re going through.

The 4 phases of the Nectar Small Business Awards, as seen by us!:

Phase 1: The entering phase, this was that blissful moment of discovery where we wondered across the Nectar Small Business awards and thought we’d give it a go; mostly because we were attracted by the lure of winning a glistening trophy and the thought of all the biscuits we could buy with the Nectar points.

Phase 1 of the Nectar Business Awards

Phase 2: The waiting game. A few weeks had passed since our first email and the excitement of entering the awards had still yet to settle. Eagerly, we were checking emails, rechecking emails and then out of desperation; checking emails from a different computer just in case the first computer wasn’t working. We were like kids in a car on our way to LEGOLAND, the wait was killing us!

Phase 2 of the Nectar Business Awards

Phase 3: The Thought of Winning. Finally, our battle with the refresh button had been won! We received the coveted email; we’d been shortlisted! Immediately; desks were tidied, shelves were cleared and claims to where the trophy would live were made. At this point we were so excited that ‘we’, a small micro business from Hertfordshire had been shortlisted as one of the top small businesses in the UK. All thought of not winning had all but disappeared from our minds, replaced with the thought of a glistening trophy and a mountain of biscuits!

Phase 3 of the Nectar Business Awards

Phase 4: Poker Face. The winner of the Top small UK Business is to be announced within the next few weeks. Whilst we’ve achieved amazing things over the last year, we’re being judged by an external judging panel of business experts (and possibly a wizard as well) so we’ve had to prepare ourselves for every eventuality. Clearly our poker face needs work!

Phase 4 of the Nectar Business Awards

Finally, whilst the voting for our category isn’t up for public vote, if you’d like to share your views on how awesome we are, with @nectarbusiness then please do, as who better to hear it from than the very people that make us awesome, you!

 

 

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posted by FireStar Toys
11 July 2013

A rare view at the inner workings of FireStar Toys

We were recently interview by Ingenious Britain, as they’ve selected us to be their ‘Small Business of the Month’.

Here’s a snippet of how things went:

When was it set up, and what inspired you to start it up?

I have always been fascinated with collectable toys and have been buying and selling them on eBay for the last 10 years as a hobby. In 2008 I was a Sales Manager for Stratstones selling Aston Martins; this was the time when the financial markets collapsed the demand for high-end sports cars disappeared overnight.

I decided the only way I was going to be sitting on the other side of the desk, buying an Aston Martin, was to start my own business.  I started with a small amount of stock in my loft in October 2008 and in February 2009 moved in to a small warehouse in Borehamwood. LEGO was a perfect product to specialise in as it offers so many opportunities for customising and adding value. As the other toy brands became harder to sell, due to the growth of the giant online stores like Amazon, we built a business around selling LEGO in a very different way, catering to the huge fan base of enthusiasts and collectors.

It’s quite a niche business. Did you find that a challenge when trying to build up custom and exposure at the beginning?

There are a number of small hobby sellers in this niche selling on eBay and Amazon, which is really where we started out. However, we’re the first LEGO specialist to develop our own successful website which now accounts for about 80% of our turnover. We realised very quickly that we had to create an environment totally dedicated to providing a massive range of minifigures and parts along with exceptional levels of customer service.

The more products we added to the website, by continually reinvesting profits, the faster our customer base grew and we’re still adding new products at a frightening rate. We also have exclusive deals with many of the leading custom brands so our website is the only place in the world where you can mix multiple custom brand orders with genuine LEGO parts.

What other challenges did you experience along the way, and how have you overcome them?

Every month is a challenge for a fast growing business! We’re still trying to grow the business at the same rapid rate as when we first started; cash flow and costs have to be constantly monitored. We never get complacent with previous months results, each month starts fresh, and so we continually work hard to ensure that every customer has a great buying experience.

Who makes up the FireStar Team?

We’re a micro-business made up of just 4.5 big kids:

Paul Charalambous (who you’ve heard from) is the Grand master/ Yoda of the company with an encyclopaedic knowledge of all things LEGO and Star Wars.

Danny Lezer: Who awkwardly has to write his own description (modesty was never my strong point) is the (awesome!) business development manager. With an unhealthy love for LEGO and a unique view on how businesses should be run, Danny has helped transform Firestar Toys into a fun and exciting company & brand. When you interact with us on Twitter and Facebook he’s usually the one at the other end.

Matthew Nickels: Dispatch Manger. He’s the fastest picker and packer in the west (He could probably do it blind folded) and has helped to ensure the customer experience is perfect from start to finish!

Thomas Pearson, the youngest and newest member of our team. He’s currently learning the ropes via our apprentice scheme (9 months in) and we’re pretty sure he thinks we’re a few bricks short of a LEGO set.

Benji, the top dog (literally) of the company; he’s a much loved member of the team, despite the mess he makes!

 

What triumphs have you experienced in your business journey so far?

For a micro business (just 4 members of staff) based in Hertfordshire we have a client list that’s more star studded than Simon Cowell’s Phone Book! We’ve proudly supplied huge corporate companies such as; Google UK and Fox Studios with custom LEGO minifigures and other bespoke LEGO products. For a company as small as ours that’s a pretty big achievement for us and we’re experiencing steady growth with have a customer and fan base that spans the globe, so we’re pretty proud!

Describe Firestar Toys to us in three words.

Awesome!

 

… Can I get a refund for the other two?

…Unfortunately not.

 

If you'd like to read the full article and to view all of the lovely photos of us, head over to Ingenious Britain.

firestorm.jpg

The FireStar team: Middle – Paul Charalambous – Director; Right – Danny Lezer – Business Development Manager; Left – Matthew Nickels – Dispatch Manger

 

Growing old is mandatory; growing up is optional. This rings very true to our Small Business of the Month for July, FireStar Toys, who have created a fast-growing business from, of all things, LEGO.

Mark Twain famously said: “There are two certainties in life: death, and loving LEGO.*”

And so, we thought we’d embrace the inner child within us and speak to Danny Lezer, FireStar’s Business Development Manager, on the inspiration for the company, how they’ve achieved 2,000 new Facebook likes this week, and how they’ve made a success of a niche market through e-commerce.

*Not entirely true.

Hi guys, and congratulations on being Ingenious Britain’s Small Business of the Month for July! So, tell us a bit about the business. Who’s the mastermind behind it?

The business is owned by Paul Charalambous, a 42 year old LEGO nut.

When was it set up, and what inspired you to start it up?

I have always been fascinated with collectable toys and have been buying and selling them on eBay for the last 10 years as a hobby. In 2008 I was a Sales Manager for Stratstones selling Aston Martins; this was the time when the financial markets collapsed the demand for high-end sports cars disappeared overnight.

I decided the only way I was going to be sitting on the other side of the desk, buying an Aston Martin, was to start my own business.  I started with a small amount of stock in my loft in October 2008 and in February 2009 moved in to a small warehouse in Borehamwood. LEGO was a perfect product to specialise in as it offers so many opportunities for customising and adding value. As the other toy brands became harder to sell, due to the growth of the giant online stores like Amazon, we built a business around selling LEGO in a very different way, catering to the huge fan base of enthusiasts and collectors.

It’s quite a niche business. Did you find that a challenge when trying to build up custom and exposure at the beginning?

There are a number of small hobby sellers in this niche selling on eBay and Amazon, which is really where we started out. However, we’re the first LEGO specialist to develop our own successful website which now accounts for about 80% of our turnover. We realised very quickly that we had to create an environment totally dedicated to providing a massive range of minifigures and parts along with exceptional levels of customer service.

The more products we added to the website, by continually reinvesting profits, the faster our customer base grew and we’re still adding new products at a frightening rate. We also have exclusive deals with many of the leading custom brands so our website is the only place in the world where you can mix multiple custom brand orders with genuine LEGO parts.

What other challenges did you experience along the way, and how have you overcome them?

Every month is a challenge for a fast growing business! We’re still trying to grow the business at the same rapid rate as when we first started; cash flow and costs have to be constantly monitored. We never get complacent with previous months results, each month starts fresh, and so we continually work hard to ensure that every customer has a great buying experience.

Who makes up the FireStar Team?

We’re a micro-business made up of just 4.5 big kids:

Paul Charalambous (who you’ve heard from) is the Grand master/ Yoda of the company with an encyclopaedic knowledge of all things LEGO and Star Wars.

Danny Lezer: Who awkwardly has to write his own description (modesty was never my strong point) is the (awesome!) business development manager. With an unhealthy love for LEGO and a unique view on how businesses should be run, Danny has helped transform Firestar Toys into a fun and exciting company & brand. When you interact with us on Twitter and Facebook he’s usually the one at the other end.

Matthew Nickels: Dispatch Manger. He’s the fastest picker and packer in the west (He could probably do it blind folded) and has helped to ensure the customer experience is perfect from start to finish!

Thomas Pearson, the youngest and newest member of our team. He’s currently learning the ropes via our apprentice scheme (9 months in) and we’re pretty sure he thinks we’re a few bricks short of a LEGO set.

Benji, the top dog (literally) of the company; he’s a much loved member of the team, despite the mess he makes!

How did you/do you market Firestar Toys?

The company has always grown organically; we offer a unique range of products and our promise to provide customers with an awesome customer experience, has meant that our customers have been our main marketing force; sharing links, telling friends etc. and we’ve grown year on year because of it. We don’t actually have a marketing budget.

That’s not to say we throw money at it, like it were a stag-do in Prague. It’s just that we spend virtually nothing on it at all. What little marketing we do, is done in-house via social media, for which, other than spending a few minutes of each day, is completely free.

You were telling us that you’ve had a surge of Facebook followers over the past few weeks. Do you have any particular ‘tactics’ for encouraging engagement with your customers?

Keep it simple and crammed full of personality, some of our best-received social posts have also been our silliest. Social media is about being sociable online. Getting sales from it is just an indirect benefit and shouldn’t be the core driving force behind using it. We share content that makes us go ‘wow!’ or burst into fits of laughter; we don’t share content just because we haven’t posted anything for a while. It’s a pretty simple way of working and one that has worked out really well for us.

We don’t always get it right but the experience and the lessons from it are exciting and ultimately our customers benefit from it! Our Facebook page is currently achieving around 2,000 new likes a week (roughly), with a total currently sitting at 40,000 likes. Our Twitter account is equally achieving great things, with 2,500 followers, growing at about 200 new followers per month. The content for Facebook and twitter is kept separate, as we found that the desires for content are completely different for each network and what’s an instant hit on Facebook might not go down so well on Twitter and vice versa.

What advice would you give to fellow e-commerce businesses?

We’re quite unique so it’s difficult to give advice to other companies that don’t follow or possibly even understand our way of thinking and working. To sum it up: we run a serious business just not in a serious way.

 I think it’s easy to fall in to a mind set of “If it worked for them, it’ll work for me”.  Sometimes it’s best to just ignore how other businesses are run and just keep things simple and fun.

Learn from them, just don’t copy them!

The Customer should always come first; ensuring that they have an amazing customer experience is our top aim, sometimes we get it wrong but we make sure we correct our mistakes and learn from it.

What triumphs have you experienced in your business journey so far?

For a micro business (just 4 members of staff) based in Hertfordshire we have a client list that’s more star studded than Simon Cowell’s Phone Book! We’ve proudly supplied huge corporate companies such as; Google UK and Fox Studios with custom LEGO minifigures and other bespoke LEGO products. For a company as small as ours that’s a pretty big achievement for us and we’re experiencing steady growth with have a customer and fan base that spans the globe, so we’re pretty proud!

What are the future plans? Are you planning to diversify into other markets, for instance?

This summer will be very exciting for us; we’ve recently announced our ‘face lift’ (brand re-launch) for August, which will be accompanied by a huge upgrade and expansion of our website and product offering, the likes of which hasn’t been seen before, so expect to see even more amazing custom LEGO minifigures!

We’ve released a teaser video for the re-brand to encourage discussion and make our customers drool with excitement! You can view it here:

We also plan to expand our offering for businesses as we’ve seen an increase in demand for our products from companies wanting to spice up their marketing and customer interactions with some of our custom minifigures.

Describe Firestar Toys to us in three words.

Awesome!

 

… Can I get a refund for the other two?

…Unfortunately not.

- See more at: //www.ingeniousbritain.biz/weekly-news/reader-stories/boys-with-toys-julys-small-business-of-the-month-firestar-toys/1014/100108#sthash.Ks81bNgY.dpuf
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posted by FireStar Toys
9 July 2013

Press Release: Firestartoys, shortlisted as one of the top small UK businesses

We've been shortlisted for the Nectar Business Awards 2013

Awards nomination is no miniature feat for FireStar Toys 

Elstree business on national awards shortlist 

 

Paul Charalambous, founder of Elstree-based business, FireStar Toys, has beaten hundreds of small businesses to be shortlisted in the national Nectar Business Small Business Awards 2013. FireStar Toys is just weeks away from finding out if it will win the Small Business of the Year category, which is judged by a panel of experts including leading businesswoman and star of BBC1’s The Apprentice, Karren Brady.

If successful, FireStar Toys will win £2,000 cash, 50,000 Nectar points and the prestigious title. What’s more Paul will be invited to the Nectar Business Round Table event, which will take place in September, where he will meet and get business advice from lead judge, Karren Brady.

FireStar Toys is a specialist website that is crammed full of custom designed and printed LEGO figures. Having sold collectable toys on eBay for the past 10 years, four years ago, Paul took the plunge and decided to leave his job and focus on turning his hobby into a business. A huge success, FireStar Toys is now the world’s best source of collectable LEGO minifigures and parts.

Committed to matching the passion of its LEGO enthusiast customers and with a business ethos of fun and hard work, FireStar Toys has impressively earned a huge global clientele amongst both corporate and consumer collectors that continues to grow.

Paul Charalambous commented: “I’m delighted to be shortlisted in the Nectar Business Small Business Awards. I am so proud of our achievements and, as with most small businesses, we have been faced with many challenges along the way so to receive national recognition is amazing and makes all the hard work worth it. I think Karren Brady would really appreciate our approach to business so attending the round table and receiving advice from her would be great to help us advance to the next level. The £2,000 prize money would be put towards marketing materials such as business cards and branded shirts, and the 50,000 Nectar points would be very useful in keeping the office biscuit tin topped up!”

FireStar Toys will now be judged by a panel of business experts, including Karren Brady, Nectar Marketing Director, James Frost, Brakes Marketing Director, David Hughes and Chris Li, founder of Luxury For Less and winner of the Nectar Business Small Business of the Year Award 2012.


James Frost, Marketing Director at Nectar says: “The standard of entries into the Nectar Business Small Business Awards has been exceptionally high this year and with an 80% increase in the number of entries, competition is clearly fierce. The Small business of the Year award is looking for an exceptional small business able to demonstrate excellence and innovation in its field. We wish all the shortlisted candidates, including Firestar Toys the best of luck.”

 

For full information on the awards please visit www.nectar-business.com/sba2013   


-Ends-


Contact

Niall Hughes on 020 7343 3228 and clarionnectarbusiness@clarioncomms.co.uk

 

Notes to editors

 

About the Nectar Business Small Business Awards 2013

  • The Nectar Business Small Business Awards 2013 provide small businesses with the opportunity to gain the rewards and recognition they deserve
  • The Categories include:
  1. 1.             Small Business of the Year  
  2. 2.             Start Up of the Year (Under one year trading)
  3. 3.             Innovation of the Year 
  4. 4.             Entrepreneur of the Year
  5. 5.             Tradesperson of the Year 
  6. 6.             Contribution to the Community
  • Awards 1-5 are judged by a panel of experts which include Karren Brady, 2012 winner Chris Li, David Hughes of Brakes and James Frost of Nectar Business
  • The sixth award, the Contribution to the Community award, will be open to public vote at  facebook.com/nectarbusiness between 24 June – 4 August
  • The six winners of the Nectar Business Small Business Awards will receive £2,000 and 50,000 Nectar points
  • Case studies of the 2012 Nectar Business Small Business Awards winners are available upon request

 

About Nectar Business

  • Launched in January 2005, Nectar Business has over 600,000 business collectors
  • Nectar Business partners include: Viking, Dulux Decorator Centres, Brakes, BOC, Hertz, American Express and DHL Express
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posted by FireStar Toys
4 July 2013

Press Release: Brand Re-Launch

We're getting a face lift!

Here at Firestar toys, we've got a face only a mother could love. Whilst its done us no harm so far, we want to create a customer experience thats more than just about visiting our website. So we've traveled the interwebs and saved up our pocket money to bring the Firestar Brand into the 21st Century and beyond!

We don't do things by half measures, so to build the excitement we've created our own mini Blockbuster teaser trailer:

 

For all press related questions: sales@firestartoys.com

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posted by FireStar Toys
5 February 2013

Add a dash of Awesome to your marketing

It’s time to be as awesome as your customers!

Branded LEGO minifigures line up

You don’t need us to tell you all about the global economy to know times are tough. With increased competition and a decrease in general spending you need to stand out from the crowd and get noticed. The only way to do that is to be ‘Awesome!’ The only problem is, how? It’s not something that comes naturally to most and that’s why we’re here to help.

Help me be awesome!

Branded female LEGO minifigure sits holding a LEGO LaptopNo matter how hard you try or how much you have to spend, business cards just don’t have the ‘Wow factor’ that’s needed to leave an; awesome, lasting impression. Our Customisable Branded LEGO Mini figure service has the ‘Wow factor’ and it has it in droves.

BSI Business Systems Integration AG knew that to be awesome, they needed to approach an awesome company, so they got in contact with us! 

BSI have really jumped at the chance to customise their Mini figures with a range of accessories and facial expressions to give each figure a captivating personality that customers will love.

Their customised branded Mini figures were so successful and sought after, they’ve order more!

Branded LEGO minifigure partsSo… how awesome can I be?

We offer you true creative freedom, with no learning curve you literally just pick what you like from our range of thousands of faces, hairs, torso colours, leg colours and accessories. Sounds daunting and slightly gruesome but its Lego parts not human! Also, don’t forget we’re here to help.

If you want your mini figures to be an even split of male and female all with varying happy and playful expressions we can suggest the best parts for you, making the entire process simple, easy and fun. We can even break up your order and send it to the various places you need it.

You could even create your mini figures to resemble staff or customers and really engage with them in a fun and downright awesome way! Nothing says awesome like your own mini figure.

Why choose us?

It’s simple, we’re the world’s largest online mini figure store and we have some great partnerships to ensure that we can supply the best and most exclusive parts for you to choose from that no one else can.

We’ve been helping people and companies turn their interaction with customers from bland to awesome for years and have got some of the world’s best, most innovative and forward thinking companies as clients.

We can cater the service to exactly what you need, from just a few figures to thousands, split the figures into pairs or on their own, give them a range of different accessories or all the same! The only limit on how awesome you can be is your own imagination and creativity.

This service has now been moved to a new and dedicated website just for custom LEGO Mini figures, you can find it at Minifigures.com

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posted by FireStar Toys
22 February 2012

FireStar Toys on Facebook

Love LEGO? Well of course you do, that’s why you’re here! If you love LEGO and general construction toy awesomeness as much as we do, you’ll be excited to know that if you become our Facebook fan you never need to miss out on any Firestar Toys updates again!

We regularly post photos on Facebook of the coolest Firestar Toys additions and we are often one of the first retailers to get our hands on new releases, so you will always be one step ahead of the crowd. We are passionate about everything brick related, keeping our eyes peeled for the latest gossip and rumours about new LEGO and custom brand products and scouring the web for cool custom creations to share with you. Comment on our posts and tell us what you think, share your opinions with fellow LEGO enthusiasts!

We have an ever expanding collection of unique custom design minifigures and minifigure weapons and accessories. By following us on Facebook you’ll never miss the chance to grab those rare and collectable goodies before we sell out!

If you fancy getting your hands on some super cool free stuff, keep checking in with us for details of our latest competitions, discounts and special offers!

Some other cool things to check out...

Our Youtube channel is the best place to go to find loads of LEGO related videos including promotional videos for new and upcoming LEGO releases, cool LEGO animations and films and loads of other interesting stuff about construction toys!

Twitter – Follow @FireStarToys on twitter and never be more than 140 characters away from all the latest Firestar gossip!

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posted by FireStar Toys
4 June 2010

It's the Blog, Jim, But Not as We Know It

Welcome, welcome to the World of Tomorrow!
As we bring the good starship FireStar round to land on this alien planet and shake off the shimmering dust of our intergalactic journey, we are forced to ponder the deeper questions of life. Like, why are we here? What's it all about? Should I be worried by that grinning purple blob-monster hunkering down in the corner? Oh look, it's biting Jim's leg. He won't like that, haha, no he won't.

We have anticipated that you may have a few questions.
For example:
Why should I care?
Well! And first let me excuse you your scampish attitude, you space bound rake. The reason is, well, this one is going to be better. The new blog* is directly attached to the main site, which means we have more control over it.

But, really, why should I care?
I see. Do you care about improving the selection of products available to you, and the service you get?
Do you care about lots of new ways to interact, which have the potential to net you prizes and vouchers just for joining in?
Do you care about regular discount codes designed to reward loyal readers and followers?
You do?
That’s great!
Because there’s going to be a lot of your so-called modern innovations right here, laddo. Yes there is. And, being a blog reader, naturally we want to send all the juciest perks flying your way first. Mmm. Perks.

Pretty cool, huh? Prizes, updates, competitions, and of course, general blog-type typing. But you don’t have to read that if you don’t want to. I will know how long you spend on the page, down to the very second, I’m just saying, but, you know, it’s your choice. Hell, you can pick your nose idly for five minutes as long as you do it while staring blankly at this screen.

Go, on. Dig in!
And stay tuned for the FireStar Blog of the Future! Yeeah!
 

* If you want to check out the old blog, and, frankly, I recommend that you do**, it's where it's always been at:

//firestartoys.blogspot.com/ 

** Which recommendation may or may not be because I wrote most of it.

Category: Site News
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posted by FireStar Toys at 11:30
Ecommerce Designers