Privacy Policy

FireStar Toys Ltd Privacy Policy.

FireStar makes a commitment to protecting your privacy and promises only to use information collected about you in accordance with the Data Protection Act 1998.

What information do we collect?
• When you place an Order, we may ask you for certain information and you may submit personal data to firestartoys.com (for example your name, phone number, postal address, email address, contact and bank / credit card details). We may also record which products you are interested in and which products you purchase as well as customer traffic patterns and site use.
• This information will be kept securely in accordance with our internal security policy and may be used to:

a. process your Order;
b. provide you with an up to date, efficient, and reliable service;
c. help fraud prevention i.e. we check card details with our credit agency and reserve the right to refuse Orders on that basis (your credit rating can be checked for a nominal fee with the main UK agencies Equifax and Experian);
d. open and run your account;
e. administer prize draws;
f. provide a more personal shopping experience.

• By making an Order and submitting your data you agree to this use.
• We will never collect sensitive information about you without your explicit consent.

Marketing Communications
• FireStar Toys Ltd will not send you any marketing emails or pass your information on to third parties unless you give us your consent, or unless we have it already.
• If you have used the firestartoys.com web site before or have Ordered Products from FireStar Toys Ltd before it is possible that we have this information already and it is being used to contact you about offers, events, items or related activities that you may find useful. If you are an existing customer we will continue to keep you informed unless you tell us not to.
• If you are a new customer we will give you the choice (for example once you have placed an Order) whether or not you want us or other reputable companies to contact you about future offers, events and new Products or related activities that you may find useful.
• From time to time we may want to share data with other trustworthy and reputable companies both within and outside the European Union who may we think may have interesting offers and information for you, where we have received your permission to do so. If you no longer wish us to do this please email us at privacy@firestartoys.com at any time.
• If you indicate to us that you would NOT like to receive information from third parties then we will not pass on your data to any other third parties but if you are an existing customer we cannot control those who presently have it.

Cookies - firestartoys.com Website
• In Order to improve our service and firestartoys.com we may use a device known as a cookie. Cookies are a means by which information relating to your Internet activity, such as whether you have visited firestartoys.com before, is recorded on your hard drive and used by us to improve firestartoys.com and the products and services available to you.
• If you do not wish for us to use cookies when you use firestartoys.com please adjust your Internet browser settings to not accept cookies. Your computers help file should tell you how to do this. If cookies are disabled you will only be able to view products as the shopping basket will no longer function.

Your Privacy
• If you have any questions or comments about privacy or the FireStar Toys Ltd privacy policy, or if you already have submitted information that you do not wish us to have or if you think that FireStar Toys Ltd has cookies or data about you that you do not want us to use or that is incorrect please contact us at the address below, by or email (at privacy@firestartoys.com) and the information will be corrected as soon as possible or removed from our database as you request.
• FireStar Toys Ltd has a dispute resolution mechanism. If you think we have not followed our privacy policy in some way, please email us and we can help you resolve your concern.

Customer Service Contact
You may resolve any pivacy issues that concern your interaction with FireStar Toys Ltd by sending an email to privacy@firestartoys.com. You can also write to us at FireStar Toys Ltd, Euro House, 21 Glenhaven Avenue, Borehamwood, Herts WD6 1AY - UK.