Cookie & Privacy Policy

Last Updated: November 2025

FireStar Toys Ltd (“we”, “us”, “our”) is committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data. This policy explains what information we collect from you, how we use it, and your rights under UK Data Protection Law, including the UK GDPR and the Data Protection Act 2018.

By using our website (firestartoys.com) or our services, you agree to the practices described in this Cookies & Privacy Policy and in our Terms & Conditions.

Contents

Click the link to jump directly to that section.

 

Privacy Policy

1. Data We Collect

We may collect personal information when:

  • You use or browse our website
  • You place an order
  • You create an account
  • You contact our customer service team
  • You sign up to marketing communications
  • You are a recipient of our products or services

The information we may collect includes:

  • Your name
  • Billing and delivery address
  • Email address
  • Telephone number(s)
  • Order history and service usage
  • Communication preferences
  • IP address, browser data and device information (via cookies)
  • Any information you choose to provide when contacting us

We do not collect sensitive personal data unless absolutely necessary and explicitly provided by you.

2. Why We Collect Personal Information

We collect and process personal information to:

  • Provide our products and services
  • Process and fulfil your orders
  • Communicate with you about your order, account, or enquiries
  • Manage your online account
  • Meet our legal, tax, and regulatory obligations
  • Improve our website, services, and customer experience
  • Protect our website and business from fraud
  • Send marketing communications (only with your consent)

We always process personal data based on one of the lawful grounds listed in the UK GDPR, such as contractual necessity, legal obligation, legitimate interest, or your consent.

3. How We Collect Personal Information

We collect information:

  • Directly from you, when you place an order, register an account, contact us, or subscribe to emails
  • Automatically, via cookies and similar technologies when you browse our website
  • From service providers, only when necessary to fulfil your order or service request

We make reasonable efforts to ensure your information is kept accurate and up to date. If you believe any information we hold is incorrect, please contact us and we will correct it promptly.

4. Payment Information

We do not store any credit or debit card details. When you make a payment through our website, your information is handled securely by our trusted third-party payment processors.

Our payment providers include:

  • PayPal – for PayPal and major card payments
  • Amazon Pay – for customers using their Amazon account
  • Google Pay – for customers using Google Pay
  • Stripe – for secure processing of card payments
  • Klarna – for customers using Klarna’s flexible payment options

Your payment information is transmitted securely to these providers and is never visible to or stored by FireStar Toys Ltd.

5. Keeping Your Information Safe

We take appropriate technical and organisational measures to protect your personal information from:

  • Unauthorised access
  • Accidental loss
  • Misuse or disclosure

All data is stored on secure servers hosted by UKFast (https://www.ukfast.co.uk/about.html), who hold the following certifications:

  • ISO 27001:2013 Information Security Management
  • ISO 14001:2015 Environmental Management
  • ISO 9001:2008 Quality Management
  • PCI DSS Compliance

6. Third-Party Access

We do not sell or share your personal information with third parties for marketing purposes.

We may disclose information to trusted service providers, including:

  • Delivery and courier partners
  • IT and hosting providers
  • Accountants, auditors, and legal advisors
  • Marketing and printing partners

These providers only access your data where necessary and must comply with UK GDPR.

All services are based within the UK or EEA.

7. Cookies

Cookies are small text files stored on your device when you visit a website. FireStar Toys Ltd uses cookies to:

  • Remember what is in your basket
  • Improve website performance
  • Enhance your browsing experience
  • Analyse website traffic

By continuing to browse our website, you consent to our use of cookies.

For more detail, please see our Cookie Policy.

8. How Long We Keep Your Information

We keep personal information only as long as necessary to:

  • Provide our services
  • Satisfy legal and accounting requirements
  • Resolve disputes or defend legal claims

When data is no longer required, it is securely deleted or anonymised.

9. Marketing Communications

If you have opted in to receive marketing emails, you may unsubscribe at any time using the link in any email or by contacting us at support@firestartoys.com.

Our website may contain links to external websites. We do not control these sites and are not responsible for their privacy practices. You should review the privacy policy of any external site you visit.

11. Access to Your Information

You may request:

  • A copy of the personal data we hold about you
  • Corrections to inaccurate data
  • Deletion of your data (where legally permitted)

To make a request, please contact us in writing:

By post:
FireStar Toys Ltd
8-9 Penguin House,
Lismirrane Industrial Park,
Elstree Road,
Elstree, Herts,
WD6 3EE
United Kingdom

By email:
support@firestartoys.com

12. Changes to This Privacy Policy

We regularly review this policy and update it when necessary.
The latest version will always be available on our website.

Last updated: January 2025

13. Contact Us

If you have any questions about this policy or the information we hold about you, please contact us:

By post:
FireStar Toys Ltd
8-9 Penguin House,
Lismirrane Industrial Park,
Elstree Road,
Elstree, Herts,
WD6 3EE
United Kingdom

By email:
support@firestartoys.com

More information on your data protection rights is available from the Information Commissioner’s Office (ICO):
https://ico.org.uk
Telephone: 0303 123 1113

 

This Cookie Policy explains what cookies are, how FireStar Toys Ltd (“we”, “us”, “our”) uses them on our website, and how you can manage your cookie preferences.
By continuing to browse or use our website, you agree to our use of cookies in accordance with this policy.

 

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They allow websites to recognise your device and store some information about your preferences or past actions to improve your browsing experience.

Cookies are widely used to:

  • Keep websites operating securely and efficiently
  • Remember your preferences
  • Enable shopping baskets and checkout
  • Analyse website performance and usage
  • Deliver personalised content or advertising

Cookies do not give us access to your device or any information you have not explicitly chosen to share.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the website to function. Without them, key features such as your shopping basket, checkout, and secure account login will not work.

Examples include:

  • Session cookies that keep items in your basket
  • Security cookies that help prevent fraud
  • Cookies needed for site performance and core functionality

These cookies cannot be disabled through our cookie settings, but you may disable them through your browser (not recommended).

2.2 Functional Cookies

These cookies allow our website to remember your preferences and personalise your experience.

Examples include:

  • Remembering your login details
  • Saving language, region, or display settings
  • Storing your cookie consent choices

If disabled, some parts of the website may not operate as smoothly.

2.3 Performance & Analytics Cookies

These cookies help us understand how visitors use our website. They provide anonymous data on:

  • Page views
  • Website traffic and sources
  • Browsing patterns
  • Popular products and pages

We use this information to improve site performance and enhance the customer experience.
Analytics cookies include those provided by trusted third parties such as Google Analytics.

2.4 Advertising & Targeting Cookies

We may use advertising cookies to deliver relevant adverts and measure the effectiveness of marketing campaigns. These cookies may:

  • Track browsing behaviour across websites
  • Limit how often you see an advert
  • Help us show product recommendations
  • Provide anonymised audience insights

These may be set by third-party advertising partners such as Google, Meta, or affiliate networks.

3. Third-Party Cookies

Some cookies on our website are set by third parties, including:

  • Analytics providers
  • Social media platforms
  • Advertising networks
  • Embedded content providers

These third parties may use the data they collect according to their own privacy and cookie policies.

We do not control third-party cookies.

4. How We Use Cookies

We use cookies to:

  • Keep track of what you have in your basket
  • Enable checkout and account functionality
  • Analyse and improve website performance
  • Provide personalised content and product recommendations
  • Deliver relevant advertising
  • Understand customer behaviour and preferences

Cookies help us deliver a smoother shopping experience.

You can manage or disable cookies at any time through your browser settings.
Most browsers allow you to:

  • Block cookies entirely
  • Block third-party cookies
  • Delete existing cookies
  • Notify you when cookies are being placed

Please note that disabling cookies - especially strictly necessary cookies - may affect site performance and prevent you from placing orders or accessing certain features.

Links to browser cookie management guides:

6. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology, law, or our website’s functionality. Updated versions will be posted on this page.

We recommend reviewing this policy periodically.

7. Contact Us

If you have any questions about our Cookie Policy or how we use cookies, please contact us:

By post:
FireStar Toys Ltd
8-9 Penguin House,
Lismirrane Industrial Park,
Elstree Road,
Elstree, Herts,
WD6 3EE
United Kingdom

By email:
support@firestartoys.com